Naren Thota, founder and President of Infosemantics, Inc. shares his experience, success story and growth of the company with Silicon India Magazine:
“Boutique”-till late 90s this word was associated with specialized elite fashion shops. In those days customer awareness and customization was an upcoming trend. Along came the concept of boutique being a one stop shop for offering customized products and services to the customers. Gradually the trend gained momentum and with customers becoming the epicentre of the marketing concepts, boutique has become synonymous to specialized businesses.
One company that tapped on the opportunity and that has gone on to create an impact is Infosemantics, an expert level boutique consulting firm, specializing in Enterprise Resource Planning (ERP), Business Intelligence (BI) and Special Projects. Positioned as a versatile boutique consultancy that consistently wins commercial, government, higher education, and international contracts it competes against mid-level and larger big four consulting organizations. Infosemantics enjoys lower overhead and an excellent industry reputation that affords the company a strong recruiting position.
The company’s experience links project failure to unrealistic project planning, teams made up of unproven junior consultants, and a reliance on consultants whose skills are so narrow that decision making is protracted and inefficient leading to ineffective technical recommendations and decision points. In building project teams, Infosemantics’ emphasis is on seniority, proven real world experience, and clear communication ability. “Through our commitment to user group presentations, we find that consultants who are experts in multiple business areas of an application or technology are typically excellent consultants. Having these types of resources on a project team allows us to do more with less,”says Naren Thota, President and Founder-Business Intelligence & Government Practice.
Infosemantics resources bring a breadth of experience that covers the source system expertise (ERP) in addition to BI tools and technology. Infosemantics’ dual focus results in broader user acceptance for BI solutions, reduced project risk, and lower project cost.
“People First” belief
Infosemantics differentiates itself by the seniority and quality of our resources, trusted relationships with our resources, our streamlined implementation methodology, and a tight knit management team focused on realistic project planning and knowledge sharing within the industry,” says Thota. Their consultants and management team present regularly at regional, national, and international user conferences on new technologies, implementation and upgrade strategy, lessons learned, and pitfalls to avoid. This is the company’s sole source of lead generation-knowledge sharing across the ERP and BI domains, co-authoring books, providing real world solutions based on trusted advisor relationships with our clients.
While ERP is mature, upgrade contracts are a steady and proven revenue stream. Infosemantics is not vertical focused, and is experiencing marked growth with Business Intelligence implementation and optimization across many industries. Some of the company’s major clients include GE Capital, Standard Chartered Bank, Quest Software (DELL), Teradata, Oracle Corporation, the US Air Force, National Security Technologies LLC (US Department of Energy) amongst others.
Infosemantics ranked as one of the fastest growing Companies in North America by the Inc. 500 in two successive years 2011 and 2012, and is looking for continued client expansion and growth.
The Journey Forward
In the near future, Infosemantics anticipates continued incremental growth for ERP services based on broader brand awareness, and strong growth in the BI realm both in the US and internationally.
Infosemantics recently opened an office in Manila, Philippines in 2013. This addition allows the company to recruit high quality employees to support consulting and software development, while maintaining competitive pricing for Infosemantics’ customer base across the USA, EMEA, and Asia Pacific.
Article written by Silicon India Team | Copyright 2013 Silicon India